(Note: Many ad metrics below can also be applied to display advertising and other channels like email and social media.) Google advertising metrics Each metric below will help you measure, compare, and evaluate your campaigns so that you can meet your advertising ROI goals. You must have a list of advertising metrics that are checked regularly so you can adjust your campaigns as necessary - a checklist of sorts.Īnalyzing your Google and Facebook ad metrics is a good start. But without an established plan to monitor ad campaign results, you can’t realistically prove your ads are performing well. For digital marketers, this means their advertising ROI must generate positive results month after month. The end-game of every business is growth. (Many of the terms below can also be found in the Instapage Marketing Dictionary.) Convert more clicks with Instapage ➔ Why tracking advertising metrics is necessary This post will highlight the key advertising metrics you should be tracking when running campaigns on Google, YouTube, and Facebook. Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without collecting and analyzing advertising metrics, you’re essentially running your campaigns with blinders on.Īdvertising metrics help ascertain your marketing campaigns’ progress, what’s working well, and what needs to change.
0 kommentar(er)
